A practice, not a hack

Practice.

The agent that works on run nine looks nothing like the one that failed on run four. This is where you build it, break it, and run it until it works — on your own time, not a client's.

one run, nine attempts

run 01scope · plan ok
run 02search · draft empty result
run 04draft · check failed eval 6/20
run 06draft · check wrong format
run 08draft · check · retry eval 17/20
run 09draft · check · ship shipped

Build income with agentic AI — as a discipline you own.

Most people ask the chatbot questions. You're going to build the thing that does the work — a model in a loop with tools and a stopping condition — and turn it into something people pay for.

The name holds two meanings, and so does the work. Practice as in the reps you put in to get good. And a practice as in the business you end up running.

What agents are genuinely bad at

We'll tell you what this can't do — before you pay a cent.

Agents are bad at anything needing accountability, anything where being wrong is expensive and silent, and anything requiring taste nobody wrote down. Knowing where the edges are is exactly what lets you sell the inside of them with a straight face.

Course 01 · Build the Practice

8 modules. 42 lessons. One deployed agent doing real work.

  • 01What agents actually are5 lessons · 32 min
  • 02Finding work worth automating5 lessons · 38 min
  • 03Your first working agent6 lessons · 54 min
  • 04Making it reliable enough to sell6 lessons · 47 min
  • 05Turning it into an offer5 lessons · 41 min
  • 06Pricing5 lessons · 36 min
  • 07Getting the first three clients6 lessons · 44 min
  • 08Running the practice4 lessons · 31 min

Every module ends with a build, not a mindset. Four lessons are free to preview at launch — including the one on what agents can't do.

Pricing

All-access. Everything, one subscription.

Monthly

Every course, resource, and update. Cancel anytime.

Annual best value

The same all-access, priced for people who commit to the reps.

Founding pricing is announced at launch. Join the waitlist to get it first.

Questions

Is this another prompt-engineering course?

No. You finish with one agent deployed and doing real work on real inputs, a priced offer built around it, and three qualified conversations in progress. If you can't point at something that exists after a module, the module failed.

Do I need to be able to code?

You need to be willing to read and run code. We cover the honest tradeoffs between no-code orchestrators, frameworks, and writing it yourself — and we show real screens doing the real work, not slideware.

Will this actually make money?

We can't promise an outcome — what you earn depends on your effort and market. What we can do is teach the part nobody else does: making an agent reliable enough that someone will pay for it, and pricing it so the leverage is yours, not the client's.

How is it delivered?

Pre-recorded video lessons — short, framed segments cut against real screen recordings — plus written material, downloadable resources, and knowledge checks. Watch at your pace; resume where you left off.

Enrollment opens soon

Get in before the first cohort.

One email when enrollment opens, with founding pricing. That's it.

One email when enrollment opens. No spam, unsubscribe anytime.